Research
Agenda

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Current Projects:

Artificial Authenticity: How a Carefully Curated Internet Persona Affects TikTok Influencers’ Personal Branding

An empirical study that answers:

1. Does authenticity play a critical role in increasing the popularity of TikTok creators?

2. How do popular TikTok influencers convey authenticity in their posts?

3. Who does the authenticity resonate with (demographic-wise), and who finds it to be artificial?

Botox and Ageism: Fighting Wrinkles, but not the System

A Feminist Approach to Multimodal Critical Discourse Analysis that answers:

1. How does the language found in Botox Advertisements shape opinions of aging and do these opinions challenge or reinforce negative stereotypes of ageism?

2. Do these ads offer empowerment or do they reinforce the message that aging is something undesirable that must be corrected?